About Us

Empowering Businesses with Smart, Scalable, and Automated Operations

Hi, I'm Eleana, Operational Systems Strategist and founder of TruNest Pro. I help growing service-based businesses escape bottlenecks and scale with systems, automation, and AI-powered operational clarity.

With an MBA from Mercy University and a background leading operations for a funded startup, managing multi-million-dollar budgets, and running a 10,000-member online community, I’ve seen firsthand how fast growth can turn into overwhelm. My work sits at the intersection of strategy and execution. I help founders replace reactive workflows with systems built to support their next level.

At TruNest Pro, we build human-centered automation. No complexity. No jargon. Just operational infrastructure that quietly runs in the background so you can focus on leading, serving, and growing.

Through the SmartOps Score assessment, hundreds of founders have uncovered their biggest operational gaps and learned where to apply AI, automation, and streamlined workflows to reclaim time and increase capacity. From optimizing lead capture and client communication to automating repetitive tasks that drain executive bandwidth, I work closely with founders to transform scattered operations into a scalable, efficient backend.

Key Experience:

• MBA, Mercy University
• Multi-million-dollar budget oversight and revenue operations
• 10,000+ community operations management
• Startup operations leadership and tech buildout
• Multi-platform systems integration and automation strategy

If you’re ready for your business to feel lighter, run smoother, and scale with intention, let’s talk. → [Schedule Call Here]

The Journey Behind TruNest Pro

From Operational Chaos to Systematic Excellence

Every transformational business begins with a profound realization. TruNest Pro was born from firsthand experience with the operational ceiling that traps most scaling businesses, the point where entrepreneurial hustle starts working against sustainable growth.

Having led technical operations for a funded startup while simultaneously managing multi-million dollar institutional budgets and overseeing a 10,000+ member community, I witnessed the same pattern repeatedly: successful businesses hitting invisible barriers that prevented them from reaching their next level.

The problem wasn't lack of ambition or market opportunity. It was operational chaos masquerading as growth, disconnected systems, founder bottlenecks, manual processes consuming strategic capacity, and the overwhelming complexity that comes with scaling without systematic frameworks.

I realized that most businesses needed what I had learned to build: enterprise-grade operational systems with entrepreneurial agility. Not just tools or tactics, but comprehensive operational excellence that could scale with their growth while freeing up leadership capacity for strategic focus.

Today, TruNest Pro helps scaling businesses break through their operational ceiling using the proven SmartOps methodology, transforming operational chaos into systematic excellence that accelerates growth while reducing complexity.

The SmartOps Methodology

How We Transform Operational Chaos into Systematic Excellence

DISCOVER

Uncover Hidden Operational Bottlenecks

We start with a comprehensive SmartOps Score assessment to identify the exact operational gaps keeping your business stuck at its current level. Through strategic questioning and data analysis, we uncover the hidden bottlenecks, inefficiencies, and missed opportunities that are limiting your growth potential.

DESIGN

Architect Your Revenue Operations System

We design a comprehensive revenue operations architecture tailored to your business model, growth stage, and strategic objectives. This isn't generic advice, it's a custom-built operational framework that addresses your specific challenges while positioning you for sustainable scaling.

DOMINATE

Scale with Confidence and Operational Excellence

With your new operational foundation in place, you're ready to dominate your market with confidence. Your systems now scale with your growth, your team operates with clarity and efficiency.

DIAGNOSE

Pinpoint Root Causes and Strategic Priorities

Beyond surface-level symptoms, we dive deep to diagnose the root causes of your operational challenges. Using frameworks developed from managing multi-million dollar operations and 10,000+ person systems, we identify the strategic priorities that will deliver maximum impact.

DEPLOY

Systematic Implementation with Expert Guidance

Implementation is where most operational improvements fail. We ensure success through systematic deployment with hands-on guidance, team training, and continuous support.

Attract

Drive organic traffic to your website with strategic keyword optimization, engaging content, and technical SEO enhancements.

Sell

Once visitors arrive, convert them into potential customers with high-converting lead capture tools.

UpSell

Automate your sales and marketing processes to maximize conversions. AI-driven chatbots engage customers, while personalized automation nurtures leads through targeted email sequences.

Ascend

A well-designed website enhances trust and keeps users engaged. With modern UI/UX, fast performance, and conversion-focused design, your site becomes an effective sales tool.

Repeat

Stay in control of your website anytime, anywhere with a mobile-friendly management app. Update content, track analytics, and respond to leads instantly, ensuring continuous engagement.

SmartOps by TruNest Pro

Frequently Asked Questions

Strategic Guidance for Scaling Business Leaders

How do I know if my business needs operational consulting?

If your business is generating $500K+ annually but you're spending more time managing internal chaos than focusing on growth, you likely need operational excellence consulting. Common signs include: founder bottlenecks limiting scaling velocity, disconnected departments creating revenue leakage, manual processes consuming excessive time, or feeling overwhelmed by operational complexity despite business success.

The SmartOps Score assessment provides a comprehensive evaluation of your operational readiness and identifies specific areas where systematic improvements can free up your time and accelerate growth.

What makes your approach different from other business consultants?

Most consultants fall into two categories: those with startup experience who lack systematic frameworks, or those with corporate experience who don't understand entrepreneurial scaling challenges. I uniquely combine both perspectives, having led technical operations for a funded startup while also managing multi-million dollar institutional budgets and 10,000+ person community operations.

This dual experience enables me to design enterprise-grade operational systems that maintain entrepreneurial agility and speed, giving you institutional reliability without corporate bureaucracy.

How quickly can I expect to see results from operational improvements?

Most clients experience measurable improvements within 30-60 days of implementation. Typical results include freeing up 15+ hours per week of founder time, improving team efficiency by 40%, and reducing operational bottlenecks that were limiting growth velocity.

The SmartOps methodology is designed for rapid implementation with immediate impact, while building systematic frameworks that continue delivering value as your business scales.

Do you work with businesses in my industry?

Operational excellence principles are universal across industries. Whether you're in professional services, SaaS, e-commerce, or consulting, the fundamental challenges of scaling operations remain consistent: founder bottlenecks, departmental silos, manual processes, and systematic inefficiencies.

My experience spans startup technology, institutional management, and community operations, providing frameworks that work across business models because they address fundamental scaling challenges rather than industry-specific tactics.

What's your implementation process like?

I follow the proven SmartOps methodology: Assess (comprehensive operational readiness evaluation), Design (custom revenue operations architecture), Implement (systematic rollout with training and support), Optimize (continuous improvement and refinement), and Scale (growth-ready systems that expand with you).

This systematic approach ensures both strategic alignment and practical execution, with clear milestones and measurable outcomes throughout the engagement.

How do you ensure business continuity during operational improvements?

All implementations are designed for operational continuity. We build new systems alongside existing operations, ensuring smooth transitions without business disruption. My experience managing live operations means I understand the critical importance of maintaining business performance during improvements.

The phased implementation approach allows you to validate improvements before full deployment, minimizing risk while maximizing operational enhancement.

Do you provide ongoing support after implementation?

Yes, I offer strategic consulting retainers for ongoing operational excellence and continuous improvement. Many clients find that ongoing strategic guidance ensures sustained performance and helps navigate new operational challenges as they continue scaling.

Retainer options range from monthly strategic sessions to comprehensive ongoing partnership, depending on your needs and growth trajectory.