About Us
Empowering Businesses with Smart, Scalable, and Automated Digital Solutions
Hi, I'm Ellie — Operational Systems Strategist and founder of TruNest Pro.
I specialize in helping scaling businesses break through operational bottlenecks that limit growth. With an MBA from Mercy University and experience leading tech buildout and operations for a funded startup, managing multi-million dollar institutional budgets, and building a 10,000-member online community, I understand both the chaos of rapid growth and the discipline of systematic management.
At TruNest Pro, we believe in strategic, human-centered automation that creates a secure and efficient operational "nest" for your business to thrive. We're not here to overwhelm you with tech, we're here to build systems that quietly work in the background while you lead your vision forward.
My SmartOps Score assessment has helped hundreds of business owners identify their biggest operational breakthrough opportunities and build the systems needed to reach their next level. Whether it's optimizing lead capture workflows, streamlining customer communication systems, or automating routine tasks that drain executive bandwidth, I take a hands-on, collaborative approach that transforms operational chaos into sustainable growth engines.
Key Experience:
• MBA, Mercy University
• Multi-million dollar budget oversight & revenue operations
• 10,000+ community operations management
• Startup operations leadership & tech buildout
• Multi-platform systems integration & automation strategy
Let's talk about building a business that runs smoother, feels lighter, and scales systematically. → [Schedule Call Here]
The Journey Behind TruNest Pro
From Operational Chaos to Systematic Excellence
Every transformational business begins with a profound realization. TruNest Pro was born from firsthand experience with the operational ceiling that traps most scaling businesses, the point where entrepreneurial hustle starts working against sustainable growth.
Having led technical operations for a funded startup while simultaneously managing multi-million dollar institutional budgets and overseeing a 10,000+ member community, I witnessed the same pattern repeatedly: successful businesses hitting invisible barriers that prevented them from reaching their next level.
The problem wasn't lack of ambition or market opportunity. It was operational chaos masquerading as growth, disconnected systems, founder bottlenecks, manual processes consuming strategic capacity, and the overwhelming complexity that comes with scaling without systematic frameworks.
I realized that most businesses needed what I had learned to build: enterprise-grade operational systems with entrepreneurial agility. Not just tools or tactics, but comprehensive operational excellence that could scale with their growth while freeing up leadership capacity for strategic focus.
Today, TruNest Pro helps scaling businesses break through their operational ceiling using the proven SmartOps methodology, transforming operational chaos into systematic excellence that accelerates growth while reducing complexity.
The SmartOps Methodology
How We Transform Operational Chaos into Systematic Excellence
DISCOVER
Uncover Hidden Operational Bottlenecks
We start with a comprehensive SmartOps Score assessment to identify the exact operational gaps keeping your business stuck at its current level. Through strategic questioning and data analysis, we uncover the hidden bottlenecks, inefficiencies, and missed opportunities that are limiting your growth potential.
DESIGN
Architect Your Revenue Operations System
We design a comprehensive revenue operations architecture tailored to your business model, growth stage, and strategic objectives. This isn't generic advice, it's a custom-built operational framework that addresses your specific challenges while positioning you for sustainable scaling.
DOMINATE
Scale with Confidence and Operational Excellence
With your new operational foundation in place, you're ready to dominate your market with confidence. Your systems now scale with your growth, your team operates with clarity and efficiency.
DIAGNOSE
Pinpoint Root Causes and Strategic Priorities
Beyond surface-level symptoms, we dive deep to diagnose the root causes of your operational challenges. Using frameworks developed from managing multi-million dollar operations and 10,000+ person systems, we identify the strategic priorities that will deliver maximum impact.
DEPLOY
Systematic Implementation with Expert Guidance
Implementation is where most operational improvements fail. We ensure success through systematic deployment with hands-on guidance, team training, and continuous support.
Attract
Drive organic traffic to your website with strategic keyword optimization, engaging content, and technical SEO enhancements.
Sell
Once visitors arrive, convert them into potential customers with high-converting lead capture tools.
UpSell
Automate your sales and marketing processes to maximize conversions. AI-driven chatbots engage customers, while personalized automation nurtures leads through targeted email sequences.
Ascend
A well-designed website enhances trust and keeps users engaged. With modern UI/UX, fast performance, and conversion-focused design, your site becomes an effective sales tool.
Repeat
Stay in control of your website anytime, anywhere with a mobile-friendly management app. Update content, track analytics, and respond to leads instantly, ensuring continuous engagement.
Why Choose Trunestpro?
Operational Excellence That Scales With Your Success
In a digital world filled with cookie-cutter websites and one-size-fits-all solutions, we do things differently. Here’s what makes us stand out:
🎯 Unique Dual Experience
The Only Consultant Who Combines Startup Scaling with Institutional Excellence
Most operational consultants have either startup experience without systematic frameworks, or institutional experience without entrepreneurial understanding. TruNest Pro uniquely combines both, having led operations for funded startups AND managed multi-million dollar institutional budgets. This dual perspective enables enterprise-grade systems with entrepreneurial agility.
📊 Proprietary SmartOps Methodology
Systematic Approach to Operational Breakthrough
The SmartOps framework isn't generic consulting advice, it's a proven methodology developed from managing operations at true scale. Our comprehensive assessment identifies the exact operational gaps limiting your growth, while our systematic implementation ensures measurable results within 90 days.
⚡ Rapid Implementation with Lasting Impact
Enterprise Results Without Enterprise Timelines
While enterprise consultants take months to deliver recommendations, TruNest Pro combines strategic guidance with hands-on implementation expertise. Clients typically see 40% efficiency improvements and free up 15+ hours per week within 90 days, with systematic frameworks that continue delivering value as they scale.
🎖️ Proven at Scale
Real Experience Managing Complex Operations
Having overseen 10,000+ person community operations and multi-million dollar budgets, TruNest Pro understands operational challenges that most consultants have never encountered. This experience provides credibility and insights that resonate with scaling business leaders who need guidance from someone who has actually managed complexity at scale.
🤝 Strategic Partnership Approach
Ongoing Excellence, Not One-Time Projects
TruNest Pro doesn't just deliver recommendations and disappear. We build long-term strategic partnerships focused on continuous operational excellence and sustained competitive advantage. Our retainer clients consistently outperform their markets through systematic operational superiority.
SmartOps by TruNest Pro
Frequently Asked Questions
Strategic Guidance for Scaling Business Leaders
How do I know if my business needs operational consulting?
If your business is generating $500K+ annually but you're spending more time managing internal chaos than focusing on growth, you likely need operational excellence consulting. Common signs include: founder bottlenecks limiting scaling velocity, disconnected departments creating revenue leakage, manual processes consuming excessive time, or feeling overwhelmed by operational complexity despite business success.
The SmartOps Score assessment provides a comprehensive evaluation of your operational readiness and identifies specific areas where systematic improvements can free up your time and accelerate growth.
What makes your approach different from other business consultants?
Most consultants fall into two categories: those with startup experience who lack systematic frameworks, or those with corporate experience who don't understand entrepreneurial scaling challenges. I uniquely combine both perspectives, having led technical operations for a funded startup while also managing multi-million dollar institutional budgets and 10,000+ person community operations.
This dual experience enables me to design enterprise-grade operational systems that maintain entrepreneurial agility and speed, giving you institutional reliability without corporate bureaucracy.
How quickly can I expect to see results from operational improvements?
Most clients experience measurable improvements within 30-60 days of implementation. Typical results include freeing up 15+ hours per week of founder time, improving team efficiency by 40%, and reducing operational bottlenecks that were limiting growth velocity.
The SmartOps methodology is designed for rapid implementation with immediate impact, while building systematic frameworks that continue delivering value as your business scales.
Do you work with businesses in my industry?
Operational excellence principles are universal across industries. Whether you're in professional services, SaaS, e-commerce, or consulting, the fundamental challenges of scaling operations remain consistent: founder bottlenecks, departmental silos, manual processes, and systematic inefficiencies.
My experience spans startup technology, institutional management, and community operations, providing frameworks that work across business models because they address fundamental scaling challenges rather than industry-specific tactics.
What's your implementation process like?
I follow the proven SmartOps methodology: Assess (comprehensive operational readiness evaluation), Design (custom revenue operations architecture), Implement (systematic rollout with training and support), Optimize (continuous improvement and refinement), and Scale (growth-ready systems that expand with you).
This systematic approach ensures both strategic alignment and practical execution, with clear milestones and measurable outcomes throughout the engagement.
How do you ensure business continuity during operational improvements?
All implementations are designed for operational continuity. We build new systems alongside existing operations, ensuring smooth transitions without business disruption. My experience managing live operations means I understand the critical importance of maintaining business performance during improvements.
The phased implementation approach allows you to validate improvements before full deployment, minimizing risk while maximizing operational enhancement.
Do you provide ongoing support after implementation?
Yes, I offer strategic consulting retainers for ongoing operational excellence and continuous improvement. Many clients find that ongoing strategic guidance ensures sustained performance and helps navigate new operational challenges as they continue scaling.
Retainer options range from monthly strategic sessions to comprehensive ongoing partnership, depending on your needs and growth trajectory.
ready to Break Through Your
Your Operational Ceiling?
ready to begin?
Systems that simplify. Growth that feels good.